Smartphone usage is not an option anymore. From young toddlers to the aged folks, people find solace in this magic device. But why’s that?
And how enterprises can tap this mobile phone potential for everyone’s benefit?
205 billion times mobile apps downloaded in 2019
Let’s talk about the impact mobile apps have created in various business verticals.
Take the case of BYJU’S – the world’s most valued edtech company at nearly $6 billion – which took the world by storm. Their digital learning app caters to K-12 students as well as university goers. With 33 million users and almost 2.2 registered million users, they are way ahead of their competitors.
Mountain View, California based Coursera is offering nearly 3,600 online courses that are also accessible through their mobile app. The company is clearly positioned as one of the largest online education institutes in the world.
Uber cabs launched Uber Eats in 2014. Five years later, it is the largest online food ordering service, thanks to its wonderfully easy to use mobile app. Grubhub, JustEat, Zomato, and Deliveroo are the other names that are common with smartphone users.
These food ordering services are offering their customers a personalized app to order food, booking a table, or share reviews & feedback. This personal engagement is helping them build customer loyalty and scale profits.
For Online Shopping
Almost all the key retail stores with an online market base now offer apps. Amazon, Walmart, Sears, and others provide dynamic apps that made shopping so much easy. More and more people are buying using mobile apps compared to physical shopping.
The growth of app usage
178+ billion apps got downloaded in 2017nad grew to 204 billion by 2019. The numbers were 205+ billion in 2018. Nearly 6.6% CAGR. This number is expected to touch 260 billion by 2022.
There is no decline in the charm and the usage of mobile apps. The number of apps is rising as mobile sales skyrockets.
So how are the enterprises affected?
It is expected that the total amount of payments made using mobile devices will reach $503 billion by 2020. (BI Intelligence)
Why are apps so appealing?
Time to diagnose our original question – why people find solace in a mobile device? Because it is a personalized space, and there is no intrusion about what we do on our phone, or what apps we use. This device allows individuals to explore what’s happening in the world, get instant information about almost anything, and easily socialize with known and unknown people. These factors make the mobile phone usage so captivating.
Mobile apps are not a big player tool anymore. The technology is less costly and becoming more productive with time. Even small players can integrate the use of mobile apps to accelerate their business prospects. Mobile apps can offer solutions for the problems that are complicated for humans to resolve. With the capabilities of integrating Artificial Intelligence, engagement with people is easier than it ever was.
Small and mid-level enterprises should leap forward
It is not daydreaming. Players with limited market reach (financial, geographic, or demographic) cannot think of mobile apps as an impossible goal. Apps are not just buying/selling platforms, but also powerful tools to engage with people. By engaging your customers, employees, and people in a social network, you can keep all your important people in this loop. If your people are networked, they’ll find this social experience of great value.
In our super dynamic work culture, to use mobile apps is not a choice anymore. Enterprises need to plan new ways to become mobile-friendly organizations to reinvent their existing work structure. It is almost impossible to carry business without using the mobile platform. Nature9’s people engagement app ‘Zinbucks’ is a step in that direction. The app is serving as the perfect platform for enterprise group to socialize and engage with one another. It’s bridging the gap between hierarchies and departments. Sure, Zinbucks is bringing people, managers, and leaders together.