Augmented Reality

AR may well up-end and upgrade the shopping experience as we know it. The cost of entry is still relatively low, and the potential benefits are outrageously high. The VR and AR boom might not be quite as transformational as the dawn of ecommerce, but retailers still can’t afford to ignore this potential shift in technology and consumer demand. AR in particular can provide users with an in-store shopping experience, regardless of their location. Devices can superimpose 3D objects in various spaces, giving customers a chance to interact with digital renderings from the comfort of their own homes. Incorporating AR is an immediate way for retailers to stand out from the pack. differentiated itself from competitors by allowing shoppers to try items on before a purchase. Virtual shopping offers the same novelty, without any of the costs associated with shipping products to clients. The technology hasn’t been perfected, but the possibility of creating an avatar and having it try on digital clothing via something such as Wolfprint 3D is not far off. AR has the potential to deliver these personalized services to the masses. Users are hungry for this sort of digital customization, whether it be an app that allows them to test out different color combinations or a friendly AI offering.